Do you want to package a serious topic the right way?
We have developed a campaign for the Berlin Pilecki Institute that manages to convey a serious topic in an appealing way. The exhibition entitled “The Volunteer. Witold Pilecki and the Infiltration of Auschwitz” recalls a dark chapter in German history and a hero who tried to change its course. Using the latest, web-based augmented reality (AR) and storytelling, we have designed exhibition posters that take the viewer on a virtual journey into the past.