Saint Elmo's Datenschutz

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Our Privacy Policy Statement

This is information for your relating to the handling of your personal data when you visit our website. To provide the functions and services of our website, it is required that we collect your personal data. In the following, we explain you which of your data we collect, the purpose of the collection, and which rights you have in relation to your data. The entity responsible for the processing of personal data on this website is (cf. Legal Information):

SAINT ELMO’S Management GmbH & Co. Beteiligungs KG
Kaulbachstr. 4
80539 München
Telefon: +49 89 599958-0
Telefax: +49 89 599958-88
E-Mail: muenchen(at)saint-elmos.com

You may as well ask our data protection officer questions on data privacy at any time at privacy(at)saint-elmos.com .

Use for Information Purposes

If you use the website without transmitting any other data to us (e.g. by registration or use of the contact form), we will only collect the technically required data, which are transmitted automatically to our server (e.g. IP address, date and time of the request, browser type and operating system). This is a technical requirement to allow us showing you our website. If personal data are affected in this context, Art. 6(1)(f) GDPR is the legal basis for the collection.

Use of Cookies

We use cookies to facilitate and improve the use of our website. Cookies are text information stored via the web browser on a computer at the visit of a website. The purpose is to recognize a visit, e.g. in case of a permanent login to a website or for the shopping cart function of an online shop.

Most of the web browsers accept cookies automatically. You may erase stored cookies at any time via the settings of your web browser. You may also adjust the settings of your web browser to bar the storing of cookies. Then, however, not all the functions of our website might be available.

Contact Form

On our website, you may use a contact form to enter personal data. If you use the contact form, we collect and store the data you enter in the input screen (e.g. second name, first name, email address). There will be no forwarding to any third parties.

If consent is given, the legal basis for the processing is Art. 6(1)(a) GDPR. If your request has the purpose of preparing the signing of a contract, Art. 6(1)(b) GDPR is an additional legal basis. We use the data to process and answer your request only.

Application Option

You may file your application on our website. If you apply, we collect and store the data you enter in the input screen. There will be no forwarding. The use of the application function is possible with your consent only. The legal basis for the processing is Art. 6(1)(a) GDPR. The exclusive purpose of the collection of the application data is to process your application.

Newsletter

On our website, you can subscribe to a newsletter. If you subscribe to the newsletter, we collect and store the data you enter in the input screen (e.g. second name, first name, email address). There will be no forwarding to any third parties. The subscription to the newsletter is possible with your consent only. The legal basis for the processing is Art. 6(1)(a) GDPR. We use the data only for sending newsletters.

Storing Period

We process and store your data only for as long as it is required for the processing or for complying with statutory duties. Once the purpose of processing no longer exists, your data will be blocked or erased. If there are any additional statutory duties to store the data, we block or erase your data upon the lapse of the statutory storing periods.

Your Rights

You have the following statutory rights against us relating to your personal data:

  1. Right to be informed
    As the data subject (affected person), you have the right to request a confirmation on whether we process personal data relating to you. If this is the case, you have the right to be informed of such personal data as well as to further information, e.g. the purpose of processing, the recipient and the scheduled storing period or the criteria for the determination of such period, respectively.
  2. Right to rectification and completion
    As the data subject, you have the right to request the immediate rectification of incorrect data. Taking into consideration the purpose of processing, you have the right to request the completion of incomplete data.
  3. Right to erasure (“right to be forgotten”)
    As the data subject, you have the right to erasure if processing is not necessary. This is the case e.g. if your data are no longer required for the original purposes, if you withdrew your statement of consent relating to data privacy, or if the data have been processed unlawfully.
  4. Right to restriction of processing
    As the data subject, you also have the right to restriction of the processing if e.g. you think that the personal data would be incorrect.
  5. Right to data portability
    As the data subject, you have the right to receive your personal data in a structured, customary and machine-readable format.
  6. Right to object
    As the data subject, you have the right to raise objection against the processing of certain of your personal data at any time for reasons resulting from your situation. In case of direct marketing, you as the data subject have the right to raise objection against the processing of your personal data for the purpose of such marketing at any time; this also applies to the profiling associated with such direct marketing.
  7. Right to withdraw your consent relating to data privacy
    You may withdraw a consent to the processing of your personal data with effect in the future at any time. The legality of the processing made until such withdrawal, however, is not affected by the foregoing.

Moreover, you may lodge complaint with a data protection supervisory authority if you feel that the data processing does not comply with data protection regulations.

Google Analytics

We use Google Analytics to analyse and improve the use of our website.

Google Analytics is a web analysis service of Google Inc. (“Google”). Google Analytics uses what is known as “cookies”, i.e. text files that are stored on your computer to allow an analysis of your use of the website. As a rule, the information on your use of the website generated by the cookie is transmitted to and stored on a server of Google in the USA. In the event of activation of the IP-anonymization on this website, however, your IP address will be truncated previously in member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is transferred to a server of Google in the USA and is truncated there. On the instruction of the operator of this website, Google will use this information to evaluate your use of the website in order to prepare reports on the website activities and to provide other services for the website operator relating to website use and internet use.

The IP address transmitted by your browser in the context of Google Analytics will not be combined with other data of Google.

You can prevent the storing of the cookies by an appropriate setting of your browser software; please note, however, that in this case you might not be able to use the full range of all functions of this website. Moreover, you can prevent the collection of the data (incl. your IP address) generated by the cookie and relating to your use of the website for Google as well as the processing of such data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en

We use Google Analytics with the extension “anonymizeIp()”. This is to truncate the IP addresses (so-called IP-masking). Thus, a connection to specific persons can be ruled out.

Google takes part in the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. Accordingly, there is a reasonable data privacy level also in the exceptional cases in which Google transfers personal data to the USA.

The legal basis for the processing of data using Google Analytics is Art. 6(1) sentence 1(f) GDPR.

Information on the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001 More information on the terms of use: www.google.com/analytics/terms/

Privacy Policy Online Advertising

The following media agencies of the Serviceplan Group deliver online campaigns for their advertising customers via technical systems of technology service providers (so-called “ad servers”):

  • Mediaplus Austria GmbH & Co. KG
  • Mediaplus Berlin GmbH & Co. KG
  • Mediaplus Forward GmbH & Co. KG
  • Mediaplus Geo Intelligence GmbH & Co. KG
  • Mediaplus Gruppe für innovative Media GmbH & Co. KG
  • Mediaplus International GmbH
  • Mediaplus Köln GmbH & Co. KG
  • Mediaplus Media 1 GmbH & Co. KG
  • Mediaplus Media 2 GmbH & Co. KG
  • Mediaplus Hamburg GmbH & Co. KG
  • Mediascale GmbH & Co. KG
  • Mediateam 360 GmbH & Co. KG
  • Nayoki Mediaplus GmbH & Co. KG
  • Plan.Net Gruppe für digitale Kommunikation GmbH & Co. KG
  • Plan.Net Neo GmbH & Co. KG
  • Plan.Net Hamburg GmbH & Co. KG
  • Plan.Net Media Erste Mediaagentur GmbH & Co. KG
  • Plan.Net Performance GmbH & Co. KG
  • Prex Programmatic Exchange GmbH & Co. KG
  • Saint Elmo’s Tourismusmarketing GmbH

The ad servers of the service providers use browser cookies and mobile identifiers to mark and recognize end devices (web browsers or mobile apps).

Processing purposes, legal basis

Insofar as the purpose of processing is the storage of information on your end device or the personalization of advertisements, the legal basis in each case is your consent in accordance with Article 6 (1) (a) GDPR. Otherwise, the legal basis is the pursuit of the legitimate advertising interests of our customers in accordance with Article 6 (1) (f) GDPR. This covers the display of non-personalized advertisements and the statistical evaluation of the effectiveness of such advertising.

You can find further information on processing purposes and the legal basis for data processing in connection with online marketing at:

https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/#Appendix_A_Purposes_and_Features_Definitions.

Browser cookies

These are small text files or simple entries in a database that your browser stores. The data in the cookies can only be read again by the system that wrote them. To identify end devices during advertising delivery, the cookies set by the ad servers contain a pseudonymous, unique serial number (identifier). When a cookie is deleted, the identifier on the terminal device is also irrevocably deleted. The cookies used by the systems do not cause any damage to your end device (e.g. computer / tablet), in particular, they do not contain viruses. You may refuse the use of cookies by selecting the appropriate settings on your browser, which may prevent you from using the full functionality of the platform or the website you are visiting. The same applies to the deletion of stored cookies.

Mobile identifier

Advertising can also be delivered in mobile applications (apps) via the platform. The apps can also use a so-called mobile identifier, which is provided by the operating system of your mobile device (Apple iOS or Google Android). This identifier is used in the same way as a cookie that contains a pseudonymous serial number.

The systems of the advertising service providers cannot change or delete the identifier themselves. However, you can prevent the identifier from being used by making the appropriate adjustments in the settings in the app or in your operating system; in this case, you may no longer be able to use all the functions of the app or system. The same also applies, depending on the app and the operating system, for changes or deletions of the identifier. Please refer to the privacy policy of the respective app and your system for details.

Campaign delivery on advertising-bearing websites

Control and measurement of the number of ads in absolute terms and per device (web browser or mobile app), control of the sequence of individual ads that are displayed on a device. Measurement of reactions to advertising media (clicks on or mouse movements via advertising media). Measurement on which single page of an advertising marketer an advertisement is displayed. Measurement whether an advertisement has been loaded visibly on the screen of a terminal device. Pseudonymous browser cookies or mobile identifiers are used to identify the end devices.

Display of user-based online advertising (so-called targeting)

The service providers collect and process your usage behavior on our behalf pseudonymously on websites of advertising customers and on advertising-bearing websites. These data are used to address end devices with targeted advertising according to your usage behavior. The pseudonymous identifiers can also be assigned to advertising categories (e.g. presumed age between 18 and 35 years or interest in cars). However, these categories always apply to a larger group of devices, both individually and together. This means that we or the service providers cannot identify you as a user or as a person either via the advertising ID or via the categories assigned to the ID.

Campaign effect tracking on the websites of advertising customers

Tracking relates contacts that users have with advertisements on other websites (visual contacts and clicks on advertising banners) to subsequent interactions on the advertiser’s websites. The data collected is statistically evaluated to optimize the performance of the media campaigns.

The following service providers are used by the above-mentioned agencies of the Serviceplan Group for the delivery, management and measurement of online campaigns:

Adition

Address of the service provider:
ADITION technologies AG
Oststraße 55
D-40211 Düsseldorf
Germany

The following third-party cookie is used for data collection:

  • Cookie domain: adfarm3.adition.com
  • Cookie name: UserID1
  • Cookie duration: 180 days after contact

You have the option of stopping the recording of usage data by the system at any time by setting an opt-out cookie. If you delete the cookies in your browser, opt-out cookies will also be deleted. You must then perform the opt-out again.

An opt-out option and further information on data protection at Adition can be found at: https://www.adition.com/kontakt/datenschutz/

Flashtalking

Address of the service provider:
Flashtalking – Trademark of Simplicity Marketing Limited
Suite 1, 3rd Floor 11-12 St. James’s Square
London
SW1Y 4LB
United Kingdom

The following third-party cookie is used for data collection:

  • Cookie domain: flashtalking.com
  • Cookie name: flashtalkingad1
  • Cookie duration: 2 years after contact

You have the option of stopping the recording of usage data by the system at any time by setting an opt-out cookie. If you delete the cookies in your browser, opt-out cookies will also be deleted. You must then perform the opt-out again.

An opt-out option and further information on data protection at Flashtalking can be found at: http://www.flashtalking.com/privacypolicy/

The Tradedesk

Address of the service provider:
UK Tradedesk Ltd (Co.No 8539108)
11th Floor / Whitefriars
Lewins Mead
Bristol
BS1 2NT
United Kingdom

The following third-party cookie is used for data collection:

  • Cookie domain: adsrvr.org
  • Cookie name: TDID
  • Cookie duration: 1 year after contact

You have the option of stopping the recording of usage data by the system at any time by setting an opt-out cookie. If you delete the cookies in your browser, opt-out cookies will also be deleted. You must then perform the opt-out again.

An opt-out option with UK Tradedesk can be found under: http://www.adsrvr.org/

Adform

Address of the service provider:
Adform ApS
Wildersgade 10B
1408 Copenhagen
Denmark

You have the option of stopping the recording of usage data by the system at any time by setting an opt-out cookie. If you delete the cookies in your browser, opt-out cookies will also be deleted. You must then perform the opt-out again.

An opt-out option with Adform can be found under: https://site.adform.com/datenschutz-opt-out/

Further information on data protection at Adform can be found at: https://site.adform.com/privacy-center/overview/

If you have any questions or complaints on these topics, you can contact us by e-mail set_privacy@saint-elmos.com