Stories from everyday life
How do you evoke emotions such as joy, compassion, gratitude, hope and optimism? Our campaign for hr3 achieves this by telling small stories from everyday life that everyone can relate to.
For the campaign ‘Free rent with hr3’, Saint Elmo's developed a campaign that celebrates willingness to help and give the hr3 brand an emotional charge.
How do you evoke emotions such as joy, compassion, gratitude, hope and optimism? Our campaign for hr3 achieves this by telling small stories from everyday life that everyone can relate to.
Our idea: to tell stories about humanity and the willingness to help that everyone has experienced in one way or another and can thus identify with. It is about the positive feelings that people get when they help others spontaneously and altruistically. The message is clear: ‘It pays to be there for each other!’
As part of the hr3 campaign, we present five such stories in the form of short films. In a human and approachable manner, the vignettes reveal how people in Hesse are there for each other and help each other. With authentic people and situations from real life.
At the end of the film, the two presenters on the hr3 morning show, Tanja and Tobi, address viewers with the words: ‘At home in Hesse, we're there for each other. We’ll pay your rent for a year’. Viewers can then access the competition page in just one click.