The cross-media expert campaign by Saint Elmo's celebrates the sense of community among expert electrical stores and their customers.
When you work where you live, it’s only natural to want to recommend the very best to your customers. After all, there’s a good chance you might run into them outside of work, too. This neighbourly trust is also the subject of the cross-media image campaign that Saint Elmo's developed for expert.
expert has deep regional roots. Employees in the electrical stores are people who live in the region and know their customers’ requirements. This means that the specialists at expert are able to personally advise customers and make recommendations they can trust. The new brand campaign celebrates this close customer proximity under the motto ‘Because our customers are also our neighbours!’
In order to express this special sense of community, we turned expert employees into campaign ambassadors. They are the protagonists of the campaign's four TV ads, which were produced by mypony under the director of Nathan Nill. They focus on short stories from everyday life which could also happen in reality and are seasoned with a sprinkling of humour.
The TV ads are accompanied by online advertising, social media activities, newspaper supplements and POS measures. Launched on 1 September 2021, the nationwide 360° community campaign includes special promotions and customer offers tailored to the individual regions. The campaign impact is also strengthened by the specialist advisers at expert. Parallel to the campaign, they provide neighbourhood tips on consumer electronics via various channels, thus also reaching customers at home.
2022 gewinnen Saint Elmo’s Hamburg und mypony GmbH für die expert Nachbarschaftskampagne den renommierten German Brand Award für „Excellence in Brand Strategy and Creation“ in der Kategorie „Brand Communication – Movies, Commercials and Virals“. Eine tolle Bestätigung unserer Arbeit, die in der expert Jubiläumskampagne einen neuen Höhepunkt feiert.
![[Translate to English:] Saint Elmo's Hamburg](/fileadmin/_processed_/sei/p355/se-image-258ba752e4537df6dfb1bc8460d50e1e.webp)
Steinhöft 9
20459 Hamburg
T:+49 (0)40 202288-8302
E-Mail: hamburg@saint-elmos.com