Saint Elmo's develops launch campaign for the electric e.wave X

Sustainability is font and center for Saint Elmo's launch campaign of the unique electric car from e.GO - the e.wave X. According to the company's slogan "The Time is Now!" the campaign humorously highlights what it means to finally act instead of talk. The cross-media campaign starts on May 06, 2022.

5 May 2022, Munich. Statement instead of status. BÄM instead of Bla, Bla, Bla. - For the launch campaign of the new e.wave X, Saint Elmo's relies on bold headlines and urban themes. The target group: people in cities who value sustainability. The Company's slogan "The Time is Now" sets the tone for e.wave X, which is promoted as a contemporary, subtle and sustainable urban car that also impresses in terms of style.

"The new e.wave X is and commences a new chapter in urban e-mobility " says Carolina Kuttig – Head of Public Relations at Next.e.GO. "Saint Elmo's helped us capture the spirit of the new model - a balanced combination of innovation and sustainability - and express it in a refreshing way."

Arwed Berendts, Managing Director Creation and Partner Saint Elmo's on the creative concept: "With the e.wave X campaign, we are addressing a generation that wants mobility without a guilty conscience and is ready to make a difference. In the campaign videos and visuals, we play with clichés in a tongue-in-cheek manner, highlighting the authentic. The editorial look with black and white images and the color-contrasting green e.wave X conveys a sense of style, optimism and a positive attitude towards sustainability. Because "The Time is Now!"

The campaign for the new e.GO vehicle will launch on 06.05.2022 in all media channels, one day after the e.wave X celebrates its world premiere in Berlin. Responsible for the campaign and the launch event is the lead agency Saint Elmo's, which has already been accompanying the strategic brand orientation of e.GO since summer 2021. Arwed Berendts is responsible for the creation. In addition, under the lead of Stefan Schütte, CEO of Saint Elmo's, other agencies of the Serviceplan Group are involved: Serviceplan Strategy - brand study, Serviceplan PR & Content - press relations, Mediascale - media planning.