As a sub-brand of TUI, TUI BLUE Hotels offer modern, high-quality hotel holidays. The global provision spans hotels that are tailored to the requirements of adventurers, adults and families. The For All, For Two and For Families labels help guests to find their perfect TUI BLUE hotel quickly and easily. But how can awareness of TUI BLUE Hotels be raised?
Cross-media branding campaign
TUI BLUE Hotels launched its spring campaign with Saint Elmo's Tourism Marketing and Saint Elmo’s Hamburg.
Cross-media communication mix
The cross-media bumper ads were shown on online and offline channels and attracted a high level of attention across numerous touchpoints.
- Digital out-of-home coronavirus edition (supermarkets, post offices, pharmacies, etc.)
- Digital out-of-home standard placement (info screen, station video, etc.)
- Addressable TV (Pro7, RTL, DMAX, Sport1, etc.)
- Online: placement via mobile and desktop (Spiegel, Focus, Bunte, etc.)