This question can clearly be answered with a loud “YES”.
Sölden, the hotspot of the Alps, is a conurbation of tourist diversity. The central message of the new brand communication is the strategic further development of the brand from a "hotspot" to a "melting pot". A place that combines different extremes and appeals to cosmopolitan people. The new claim sums up this attitude: SLDN. A STATE OF MIND.
Connected in spirit with cities like London (LDN) or New York (NYC). The spelling follows this (international) convention: SLDN
The look of communication differs significantly from other destinations. The illustration style specially developed for Sölden visualizes the highlights of the respective season and also offers the opportunity to combine different thematic areas under one design umbrella.
The concept developed relies on charging the Sölden brand with an independent personality. Sölden is an extraordinary place with a cosmopolitan attitude, which is also evident in the communication.