How good are crazy goals?
The Snow Card Tirol is one of the most popular season ski passes in Tyrol and southern Germany and celebrates its 10th anniversary in winter 2019/2020. Saint Elmo's launched the Snow Card Tirol together with the 5 Tyrolean glaciers, developed the strategy and the brand image and has been responsible for the success story since the beginning through courage, innovation, reliability and thinking beyond the snow line. If the sales figures are already utopian, it does not correspond to the definition of SMART goals to want to increase them because the R seems realistic and unrealistic. Not for Saint Elmo's. This is the attraction for tourism professionals to make the good even better, to think differently of the familiar, to leave the beaten path and to break new ground – with the result that they have achieved the SMART goal.