What's important is what's inside.
The task was to develop a campaign that meets the tastes of the target groups across borders – in Switzerland, Germany, Austria, Great Britain, Spain and Belgium. How does this work? We took a close look at the brand, product and target group and gained a central insight: Emmi CAFFÈ LATTE scores with inner values, what our claim "What's important is what's inside." communicates humorously. This strong guiding principle forms the foundation of the campaign across all national borders.