SAINT ELMO'S Hamburg and mediateam360 win the lead account for the new smartphone brand neffos

27. Januar 2017, Lasse Matthiesen

The multichannel agency SAINT ELMO'S Hamburg has teamed up with mediateam360 and succeeded in its pitch for the new smartphone product line neffos Designed by tp-link.

As the lead agency, SAINT ELMO'S Hamburg is responsible for the market launch of Neffos , the smartphone brand by tp-link, the world's leading manufacturer of network solutions, such as routers and devices for smart homes and provider for Internet of Things (IoT)-enabled devices.

"SAINT ELMO'S Hamburg convinced us with their creative proposals, unique differentiation from the competition and emotional presentation. A high degree of imagination and professional preparation were the decisive factors in our choice," says Florian Sohn, Director Marketing DACH.

"The makers of neffos have impressed us with their dynamism and we're particularly looking forwards to establishing neffos as an attractive alternative on the smartphone market," according to the managing directors and partners Detlef Arnold, Reinhard Crasemann and Lasse Matthiesen on winning this account.

Initial work will appear with the start of the TV campaign in April 2017.

About tp-link:
tp-link is a leading global provider of information technology and networking solutions. The company now also offers smartphones in addition to its network, smart home and smart life business segments. Their smartphones are distributed under the name "neffos" [Greek: nephos - cloud]. Neffos is intended to represent the perfect connection between people and technology and connect all devices in the house.

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