Hits + heart for Hesse
hr3 and Saint Elmo’s get Hesse’s radio listeners in the mood for a musical autumn. The campaign with the motto Hits + Heart for Hesse not only promotes the radio channel’s musical programme, but also encourages an increased sense of community in Hesse. It is therefore the perfect match for the hr3 brand campaign Zuhause in Hessen sind wir füreinander da (‘At home in Hesse, we’re here for each other’).