Don’t waste your taste
Saint Elmo’s has developed a bold and colourful campaign for the long-established Swiss brand Emmi’s new label beleaf, which is aimed at a young, urban target market. The products’ great flavours are at the centre of the campaign. The fact that beleaf’s plant-based drinks, shakes and yoghurts don’t compromise on taste and offer a tasty alternative to other milk substitute products is highlighted by the campaign’s slogan: Don’t waste your taste!