The emotional, editorial brand "Stories of Self-Starters" content format was developed out of the brand core of the "Yellow Pages". It presents entrepreneurs from Germany with their stories, which knows and can capture only yellow pages through its proximity to customers. In authentic words, the self-starters tell of their dreams and visions, but also of their fears and doubts and let people participate in their personal success story. Animated advertising material on Facebook led the user to the brand content portal on gelbeseiten.de, where all the stories of self-starters can be found.
Corresponding search queries could then be initiated via the editorial stories of self-starters.