With support from SAINT ELMO'S, the ANDECHSER NATUR® brand continues to position itself to pursue new target groups, particularly in food retailing. The corresponding TV commercial runs from March 21st until mid-April on various wide-coverage stations. The commercial lends particular attention to the consumer's unique relationship with the natural high-quality products by ANDECHSER NATUR®. It also highlights the extremely charming and almost casual perception that the products come directly from organic farmers. Even before the TV run, numerous sales support impulses were launched in the form of advertisements, information folders and more.