Payconiq is positioning itself as the “new cash” with which App-Users can quickly and securely pay via Smartphone. The success story that began a year ago in Belgium, where already 40.000 merchants that offer Payconiq have been acquired, is now to be continued in Germany. The App is also available in Luxembourg and the Netherlands.
Phase 1 of the German launch will be in Munich.
A Pop-Up-Store designed and implemented specifically for the campaign illustrates firsthand how easy and secure it is to make in-store payments and transferring money to friends.
Saint Elmo’s Munich accompanied the launch with an integrated campaign. Central Media Elements are Posters, City Lights, Pillars and Promotions. As well as accompanying the opening-parties of the Pop-up-Store Saint Elmo’s also created the content for the Payconiq social media channels.
The app is available in the Apple Store as well as in Google Play.