What is one of the most important factors in modern agriculture? It's still the farmer himself. That's why HORSCH develops innovative technology that is tailored to the needs of farmers and ensures their success.
The image campaign goes exactly the same way: It doesn’t show any machines, but instead presents the symbiosis of farmer and machine. This way, HORSCH shows the totality their innovative power in a surprising and striking way: Turning farmers into FARMING HEROES. The internationally launched image campaign started with several motifs in different product areas. She was flanked by trade show appearances, online communication activities and films.