The integrated campaign assets include alongside the TV spot, a newly designed online platform www.audi.de/neu-angetrieben, extensive social media measures, print campaign and digital ads. As part of the OOH campaign, at Tegel Airport, six giant posters have already been placed. The campaign launch is 11 December 2017.
So that the trade and public sides go hand in hand, different promotional material will be made available to the trade, to include templates for adverts and social media. In addition there are supporting sales promotions and an extended demonstration car pool.
The story: A small boy sits in the back seat of an Audi A5 Sportback g-tron and talks about the magic of the wind. The audience experiences the exciting game between the wind and the clouds through the eyes of the child. In the midst of the pure beauty of nature, it seems as if the wind is pushing the Audi along … The boy’s journey ends with the realisation that the gas which the g-tron uses is produced with the help of the wind – ‘so the wind is driving our car!’
The “Neu angetrieben” campaign is based around an online platform containing extensive information: At www.audi.de/neu-angetrieben the consumer can obtain an overview of all of Audi’s alternative drive technologies, meaning, alongside Audi g-tron, Audi e-tron and Audi h-tron. Additionally, there is a manifest film as well as a configuration tool for all available alternative power models.