SAINT ELMO'S enters the tourism advertising market

SAINT ELMO'S, an agency belonging to the Serviceplan Gruppe, has acquired a stake in Prodinger / GFB, one of the market leaders in tourism advertising in the German-speaking Alpine region. SAINT ELMO' S Travel is one of the market-leading agencies in tourism marketing. 55 tourism experts work at more locations in Germany, Austria and South Tyrol for their customers.

"Our aim is to become the most relevant tourism agency for the German-speaking countries and beyond," says Hannes Haller, founder, partner and managing director of Prodinger / GFB. "Together with the Serviceplan Gruppe, we are now able to offer our internationally oriented customers all-round service as well as tailor-made and innovative solutions from a single source". In management, Haller is joined by managing partners Verena Feyock and Stephan Kalinka, who have been working for the agency for many years.

Prodinger / GFB focuses on consulting and digital communication. In the past, the agency had to rely on external support for branding tasks and media. For example, the tourism specialists have been working with Mediateam 360°, the media unit of SAINT ELMO' S, for many years.

"Prodinger / GFB has been successful in the German-speaking Alpine region for many years. Together we want to continue this success story with SAINT ELMO'S Travel, including beyond the German language area. We're looking forward to working with a highly-motivated team", according to Thomas Knauer, CEO of SAINT ELMO'S.

SAINT ELMO' S Travel supports brands from all areas of the tourism value-added chain, ranging from destinations, tourism organisations and associations, cable cars and infrastructure providers to hotels, as well as companies in the gastronomy and sports and leisure industries. Its regular clients include Europe's largest outdoor park Area 47 (Oetztal), Dolomiti Superski, Oberstdorf Kleinwalsertal, Emilia Romagna, Slovenia Tourism, Tirol Werbung and a number of top hotels.

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