Fashion in a new look

SAINT ELMO'S Munich realized the current spring/summer campaign for the Modehaus Garhammer. The campaign is presented in the new corporate design, which was developed on the basis of a brand and positioning concept. The new look is self-confident, modern and of high quality – but at the same time accessible and refreshingly low-key. This is underlined by a photo concept in "Making Off-Style ", which offers viewers a look behind the scenes in the world of fashion. Many "unposted" natural moments of a fashion production are shown. A natural smile, the positive mood on the set and the occasional tripod or a spotlight in frame. It all looks stylish and significant, but not pretentious. Just as you can experience it at the Modehaus Garhammer in Waldkirchen.

"My first impression was the feeling that Harvey Nichols had landed in the Bavarian Forest. I have been looking after Ludwig Beck and KONEN for many years and did not expect that there would be a house in the region with such a high standard and with so much charm. Garhammer has a great range with great brands, fantastic employees and extremely good service. I can understand why one might make the trip to Waldkirchen."
A. Berendts, Creative GF

In the fashion trade, the Modehaus Garhammer is considered be absolutely singular. While many retailers are trying with limited resources to counter the growing power of online retailers in their territory, Garhammer is deliberately focusing on the stationary POS. The department store located out in the country looks like a cathedral in the desert and distinguishes itself with a unique consulting concept and many services. It turns shopping into an experience that's about more than just a new outfit. Garhammer's philosophy focuses on people – perfect service and cordiality combined with the highest professional competence from the management of a 500-strong team.

Photographer: Max v. Treu
Stylist: Margie Otte
Hair & Make Up: Uli Wissel
Models: Rob Green, Viviane Marissa Francesca
Creation SAINT ELMO'S: Arwed Berendts


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