SAINT ELMO'S Hamburg awarded budget campaign for NIGRIN

SAINT ELMO'S Hamburg is pleased to announce another new client. One of the oldest brands in Germany boasting almost 50 years of experience as a car care specialist – NIGRIN is all about car care made easy. SAINT ELMO'S Hamburg is assuming immediate responsibility of classic and digital communication for NIGRIN.

In a multistage selection process, the Hamburg-based agency was awarded the campaign budget for the car care specialist, which offers solutions for car care in seven categories and with 297 products.

The goal of the cooperation is to emotionalize and modernize NIGRIN more intensely using a broad-based brand advertising campaign and laying the foundation for future product innovations.

"SAINT ELMO'S Hamburg impressed us with their understanding of the market and creative concepts. We're looking forward to further developing and strengthening NIGRIN together with our new agency partner,” says Olaf Menzel, Category Management/Care Care Marketing for NIGRIN.

"NIGRIN is a classic brand and we're delighted to continue to develop the image of this traditional brand for the future,” according to Detlef Arnold, managing director and partner at SAINT ELMO'S Hamburg about the renewed account.

The communication budget includes, in addition to traditional advertising, video production and digital activities. Initial work will appear in Spring of 2016.


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Detlef Arnold Executive Consulting Director

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