As the largest international tourism trade fair, the ITB provides surprises every year. Potsdam Service und Marketing GmbH will also present this year details on the new touristic brand positioning at the ITB in Berlin for the first time, which is the responsibility of the tourism professionals at SAINT ELMO'S Tourism Marketing.
People don't remember numbers, arguments, superlatives or hotel descriptions very well. But they remember emotions. It was precisely this idea that the team at SAINT ELMO'S Tourism Marketing Vienna (Service Design Thinking) and Munich (Creation) chose to successfully reposition the "Potsdam" tourist brand.
Martin Schobert, managing director of SAINT ELMO'S Tourism Marketing, and creative director Joachim Unterberger have delved into the identity of the brand and defined the following new brand core. The new brand essence and at the same time the new claim of the city of Potsdam is "Potsdam, island of great thoughts." The brand promise "Ohne, Sorge - Sans, Souci" will in future be supported by the city's tourism partners in product development.
"The Potsdam brand claims past and future for itself and can be experienced today. We are very much looking forward to the further cooperation and above all to the implementation of this exciting and trend-setting project for the city of Potsdam", explains the proven brand expert Martin Schobert.