Saint Elmo's wins Sölden-Pitch and designs the new international brand appearance of the top destination in the Alps.
Sölden is the centre of tourist diversity in the Alps. The central message of the concept is the strategic development of the brand from a hotspot to a melting pot. A place that unites different extremes and appeals to cosmopolitan people. The new claim sums up this attitude:
Connected in spirit with metropolises like London (LDN) or New York (NYC). What the spelling in communication makes clear: SLDN
The look of the communication also clearly differentiates itself from other destinations. The campaign presents itself in a courageous look tailored to the target group.
The illustration style developed especially for Sölden visualises the highlights of the respective season and also offers the opportunity to unite different theme areas under one roof. Very colourful and with a lot of fun. Just like Sölden is.
The concept developed by Saint Elmo's Munich and Saint Elmo's tourism marketing focuses fully on charging the Sölden brand with an independent personality. Sölden is an extraordinary place with a cosmopolitan attitude which is also reflected in the communication at the start of the new winter season.
"With the SLDN campaign we want to break new ground, stand out from all other winter sports resorts and make a real statement. There are enough beautiful landscape and skiing pictures" says Carmen Fender, Head of Marketing, Ötztal Tourism.
The campaign starts Europe-wide in nine markets to the new winter season in the media OUT OF HOME, on-line, in Special Interest titles, as well as on innovative advertising formats such as Programmatic digitally OUT OF HOME and Location Based marketing with mobile special advertising forms.