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Web-AR – holograms in the browser

Holograms are redesigning the Internet – a first step into a future where virtual projections are part of our everyday reality. Princess Leia from Star Wars says hi.

The International JavaScript Conference, held May 13-15, 2019 in London, once again brought together developers from around the world to share technology trends and news in the industry. Anastasiia Miroshnichenko of SAINT ELMO'S Berlin was invited as an XR expert to introduce the new "WebAR" developer theme.

While Augmented Reality (AR) has long been tied to apps, it has now moved into the Internet. Good news for users who no longer need to install additional apps to experience AR content. You can easily activate them by visiting a mobile website. The detour via an app is no longer necessary. This also pleases brands and advertisers who can reach a much larger audience with WebAR experiences.

But WebAR also opens up new possibilities for web developers. They are now able to easily create AR content using JavaScript and HTML5. Platforms and frameworks such as Mozilla A-Frame, BabylonJS, PlayCanvas or ThreeJS additionally facilitate the work. Furthermore, Apple's ARKit offers a useful toolbox with its feature "AR Quick Look". It integrates AR content into Safari browsers, email, and messaging services.

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