Holograms are redesigning the Internet – a first step into a future where virtual projections are part of our everyday reality. Princess Leia from Star Wars says hi.
While Augmented Reality (AR) has long been tied to apps, it has now moved into the Internet. Good news for users who no longer need to install additional apps to experience AR content. You can easily activate them by visiting a mobile website. The detour via an app is no longer necessary. This also pleases brands and advertisers who can reach a much larger audience with WebAR experiences.