SAINT ELMO'S Tourism Marketing creates the global social media presence for Munich Tourism

"Simply Munich" (German: Einfach München), using this catchy slogan, Munich Tourism will be surfing the world's social media from spring of 2018 onwards. Guests of the Bavarian state capital will be introduced to special places in addition to tourist attractions such as the Oktoberfest and Marienplatz. The content and social media team of SAINT ELMO'S Tourism Marketing is taking care of the appropriate strategy and creation of the appearance in the social networks.

The heart of the campaign is the "Simply Munich" brand and the specially created portal With around 300 informative texts on the city's most important points of interest as well as the Alpine region and 50 inspiring articles on specific Munich themes, the aim is to enhance the quality of one's stay. Apart from the Marienplatz and the Oktoberfest, tourists should gain an extended view of the city and get to know life in Munich. Through high-quality content marketing on, the focus is on quality rather than quantity and not on increasing the number of followers. The most important campaign channels for the time being are Instagram and Facebook.

"The goal of the social media activities is to establish Munich as an attractive destination for culinary delights, cultural enjoyment and joie de vivre and to further increase awareness of the ‘Einfach München’ or ‘Simply Munich’ brand."

For SAINT ELMO'S Tourism Marketing, headquartered in the heart of Munich, the successful pitch is something special. Among other things, the team includes native Munich-based colleagues who are now helping to present their hometown in social networks. In addition to the strategy, the agency also produces and manages all content for social media.


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