If the shoe fits, wear it: SAINT ELMO’S Hamburg has now taken over responsibility for the communication for LLOYD Shoes. The Hamburg-based agency secured the campaign account in a multi-round selection process and is now the new lead agency for the manufacturer of men’s and women’s shoes. The company has been producing shoes in Germany since 1888 and exporting them to more than 60 countries.
The goal of the cooperation is to further emotionalize and develop the brand’s identity. In addition to that, the various communication measures should be synchronized in order to create sustainable synergy between the different channels of communication.
“SAINT ELMO’S Hamburg convinced us with their strategical understanding and their creative approach. We’re pleased to continue to develop and strengthen LLOYD Shoes with our new agency partner”, says Katharina Meindertsma, director of marketing and PR at LLOYD Shoes.
“Everyone is familiar with the red stripe on the heel as the trademark, making every LLOYD shoe unmistakeable. Convincing this brand classic of our work and accompanying them in shaping their future is a real joy for us”, according to managing directors Detlef Arnold and Lasse Matthiesen of SAINT ELMO’S Hamburg regarding the acquisition of this account.
This communications account consists of both classical advertising and video production as well as digital and PoS activities. The initial works will appear around the end of the year.