BMW M Interactive App

Ready to burn rubber? Then buckle up and enjoy the ride through the interactive world of BMW M – the word’s most powerful letter. SAINT ELMO'S Berlin has created a unique experience-based marketing tool in the BMW M interactive app and it’s been specifically designed for the touch screens at the point of sale.

BMW M automobiles have their origins in motorsport and have passed that high performance technology onto generations of road vehicles. The BMW M app provides a digital glimpse into the beating heart of BMW M models – the technology. Fans and customers can experience the BMW M brand through the BMW M interactive app in an intuitive and emotional way. The app also gives salespeople and representatives at events the opportunity to inform people about the vehicles and product features.

The app has already received its first content and design update, which allows users to learn more about the BMW M4 GTS along with the M2 Coupé. Current and upcoming events – like the BMW M Festival – are recorded in the event calendar. Specific markets with corresponding language settings are also offered in the latest version.

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