How do you advertise an open financial system?
In early 2021, the US bank Varo launched its campaign ‘Varo. A bank for all of us.’ Through this, the bank promoted an inclusive, easily accessible financial system for all Americans, regardless of gender, skin colour, income and social status. The inclusive approach and the slogan ‘It’s Your Money’ are reflected in the campaign motif of a customised 20-dollar note. With an augmented reality filter developed by Saint Elmo’s Experiential, the campaign goes one step further, inviting everyone to get involved and make a personal commitment to inclusion and diversity.