More than eight million visitors are whisked away to magical worlds in 20 theaters every year and are thrilled again and again. Comprehensive customer loyalty management is essential so that visitors to the shows become loyal stage customers. Saint Elmo's supports Stage Entertainment in the area of customer relationship management (CRM), with a focus on the digital sales channels.
Saint Elmo's develops holistic e-mailing concepts that accompany the musicals throughout their duration – from the big premiere to the emotional Dernière, the last performance of the piece. The concepts give the e-mailings the look and feel of the musicals and bring the attention to detail and emotions straight from the stage to the customers' mailboxes.
In addition to the e-mailings, other advertising media for social media platforms and banners strengthen customer loyalty.