[Translate to English:] Saint Elmo'S Werbeagentur Sport 2000 Website

How do you strengthen retail across all channels?

From the insert via the web to the store. With diverse multichannel measures, we support the entire retail communication of SPORT 2000.

Incentives to buy along the customer journey

For SPORT 2000 – one of the most successful purchasing associations in the sports retail trade – Saint Elmo's is the full-service partner for the conception and implementation of all online and offline communication measures. The focus is always on the conversion to sports retailers across all channels.

The local product and offer campaigns of retailers are always flanked by a variety of multichannel activities to develop the pull effect in brick-and-mortar retail. In this way, the entire customer journey from print to web to the store is consistently accompanied.

Content marketing

How can on-site expertise be experienced on all channels? In addition to the mere presentation of the offer, the staging of the consulting service plays a central role in communication. Seasonal campaigns, editorial web specials and themed supplements are created in-house in direct collaboration with dealers and employees. This is how we demonstrate technical expertise and credibly charge the "from athlete to athlete"  brand promise.


How do you raise the desire for sports on paper? With inserts, mailings and brochures, the current promotions and offers from SPORT 2000 are tangible for the customer and come straight to the house. From the development of seasonal campaign ideas to the planning and implementation of the elaborate shootings to the development of logos, names and accompanying activities. Saint Elmo's conceptualizes and designs the complete communication for SPORT 2000. This guarantees a consistent brand experience at all touch points all year round.

Customizable new-product brochure

In order to optimally meet the needs of the differently specialized SPORT 2000 dealers, Saint Elmo's relies on flexibility in content and design with the seasonal new-product brochure: No matter whether outdoor, running or fitness – each dealer can customize the brochure according to their own brand offer and compile the thematic priorities. Different titles and inner page combinations are available for free choice, with which the brochure can be ideally customized for your own target group and regional peculiarities.



How do 1,100 sports shops find a digital home? The most important goal of the SPORT 2000 website is to present the retailers and transfer them to the store. In order to provide a stage for more than 1,100 sports shops all over Germany, all local retailers are integrated into the platform via personalized store pages with individual campaign and service content. Regularly created SEO-optimized content ensures permanent traffic. The website was completely redesigned as part of the relaunch of Saint Elmo's. From the UX concept to the UI design to programming the front and back end, all trades were implemented from a single source.


Users can't just get detailed information about the more than 30,000 products. In the Omnichannel-Shop, the customer has the choice: order online, buy stationary or pre-order via Click&Collect. The entire shop application was developed in-house by Saint Elmo's and was specially designed for SPORT 2000. Countless interfaces ensure the connection of the ERP systems as well as the product and dealer data. For example, it's possible that product availability at the POS can be displayed in real time.

Saint Elmos Agency Munich

Saint Elmo's

August-Everding-Str. 25
81671 Munich

T:+49 (0)89 599958-0
E-Mail: muenchen@saint-elmos.com

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