How do you strengthen retail across all channels?

For SPORT 2000 – one of the most successful purchasing associations in the sports retail trade – Saint Elmo's is the full-service partner for the conception and implementation of all online and offline communication measures. The focus is always on the conversion to sports retailers across all channels.

The local product and offer campaigns of retailers are always flanked by a variety of multichannel activities to develop the pull effect in brick-and-mortar retail. In this way, the entire customer journey from print to web to the store is consistently accompanied.

How do you raise the desire for sports on paper? With inserts, mailings and brochures, the current promotions and offers from SPORT 2000 are tangible for the customer and come straight to the house. From the development of seasonal campaign ideas to the planning and implementation of the elaborate shootings to the development of logos, names and accompanying activities. Saint Elmo's conceptualizes and designs the complete communication for SPORT 2000. This guarantees a consistent brand experience at all touch points all year round.

How do 1,100 sports shops find a digital home? The most important goal of the SPORT 2000 website is to present the retailers and transfer them to the store. In order to provide a stage for more than 1,100 sports shops all over Germany, all local retailers are integrated into the platform via personalized store pages with individual campaign and service content. Regularly created SEO-optimized content ensures permanent traffic. The website was completely redesigned as part of the relaunch of Saint Elmo's. From the UX concept to the UI design to programming the front and back end, all trades were implemented from a single source.