How do you showcase a kitchen brand that stands for cult, innovation and style? For the Bavarian sink manufacturer SCHOCK Spülen, Saint Elmo's found just the right creative answer and created an unconventional campaign with Iggy Pop as an ambassador. The focus is on the new product line CRISTADUR® Green Line and the sustainability strategy SINK GREEN.
With Iggy Pop, Saint Elmo's has found the perfect ambassador and special look for the SCHOCK brand. The world-famous musician is not just a symbol of individuality and punk, but also stands for permanence and personal style.