[Translate to English:] Medical Park Saint Elmos Case

Can clicking make you healthy?

Medical Park's new digital content hub accompanies patients before, during and after treatment in Germany's most beautiful rehab clinics.

The brand new online health magazine that Saint Elmo's designed and implemented for the Medical Park Clinic Group answers this question very clearly with: "Of course!"

With recipes for light cuisine, motivational tips for training and exercises that can be easily integrated into everyday life, the versatile content hub motivates people of all ages to adopt an active lifestyle. Interviews with professional athletes and excitingly prepared stories from everyday clinical life inspire and entertain equally. And of course innovations, news and well-founded expert knowledge from the fields of medicine, therapy and care are not neglected.

One special feature is the high level of medical expertise compared to other platforms that circulate on the web. All articles are created with the professional assistance of the renowned Medical Park doctors and therapists. This makes the magazine a reliable, reputable source for health issues.

Medical Park Saint Elmos
[Translate to English:] Saint Elmos Medical Park

UX Konzept

Exciting articles and rousing reports are only half the battle – the architecture of the site also plays an important role in captivating the reader. A tagging concept enables readers to navigate through the articles in a targeted manner based on their interests. This supports a circular user flow and increases the time spent on the page. Varied content modules ensure an interactive and clear presentation of the content.

Saint Elmo´s Agentur Medical Park

UI Design

A special feature of the content hub is the unusual split-screen concept in editorial style, which transfers the impression of a high-quality print magazine to the web and guarantees ideal responsive use of space. The design of the site itself is characterized by its modular structure with varied UI elements. The layout development followed the proven atomic design process. The design is gradually built up from the smallest UI entities (atoms) through the molecules and organisms to the final page templates. Each entity is therefore developed modularly and made available in all its responsive forms for development via Sketch/Zeplin.

Development and CMS

The development was based on the Axure prototype and the extensive UI library in agile sprints. For the highest possible security, ideal visibility and a fast surfing experience with minimal loading time, the site has been optimized for SEO and performance and is of course completely responsive.

The underlying content management system TYPO3 enables Medical Park an independent and efficient content maintenance by its own editors. With the help of a dynamic cropping tool, for example, they have the option of selecting suitable image sections for the different image formats on the page from the one-time uploaded original photo material. This makes it easy to determine the optimal image focus for any device resolution.

Saint Elmo´s Agentur Medical Park Development

Editing and SEO

All content is planned and created by our in-house editorial team in consultation with Medical Park. In regular editorial meetings, upcoming topics are determined and technical input is made available. That's because every article is created in close accompaniment with the renowned doctors and therapists of the Medical Park clinics. And the high level of medical expertise is an essential unique selling point of the platform and ensures relevant and high-quality content. On the basis of keyword analyses, the subject areas are also regularly sharpened to anticipate user interests and to ensure optimal search engine visibility.

Saint Elmos Agentur Medical Park
Saint Elmos Agency Munich

Saint Elmo's
Munich

Kaulbachstraße 4
80539 Munich

T:+49 (0)89 599958-0
E-Mail: muenchen@saint-elmos.com

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