How can design connect digitally?

With the MCBW, Saint Elmo’s creates the online platform for Germany’s largest design event.


The Munich Creative Business Week (MCBW) is Germany’s largest design event, which simultaneously serves as an international showcase for Bavarian creative and design industries. Over the course of nine days, the MCBW platform offers companies and designers from all disciplines the opportunity to present themselves to a specialist audience as well as members of the general public with an interest in design through a range of event formats.

Online platform 

Saint Elmo’s has been supporting the MCBW website with continuous development since 2013. The platform represents the digital meeting point for all visitors and compiles all event and speaker information, content stories, live streams, ticket reservations and diverse background information.

Visit the MCBW website

Calendar with 3D maps

Anyone who deals with usability paradigms will quickly understand how complex an event calendar can be. And yet it’s all about simplicity. Through a user-focussed UX approach, we offer all target groups customised paths to relevant events – through calendar functions, topic and interest filters and interactive maps. These show events at similar times and locations to the attended event and enable optimal exploration of the environment in 3D mode.


Partner dashboard

Under the hood, we find the real heart of the platform: the partner dashboard. After all, the entire range of MCBW processes – from package booking through event administration, all the way to asset management – are now completely digitalised.

With over 100 programme partners, the dashboard functions as an ideal point of contact for event submission and management. The tool supports the partners with the management of data, images, videos, downloads, ticket bookings and much more in order to ensure the best possible presentation of their events online. For the MCBW organiser, bayern design, the dashboard serves as an effective tool for the management of all partners and events. The individual events are curated, managed, evaluated and approved through an integrated approval process.


When it comes to networked software solution, life is an interface. After all, digital applications rarely work independently. This is why our APIs ensure that the MCBW website shares its data and content with various third-party systems – of course, under strict monitoring in terms of data privacy and security.

For instance, live-streaming and chat options enable both hybrid and purely digital events to take place via Facebook, YouTube or Zoom. Interfaces to ticket platforms provide users with the opportunity to participate directly, and the connected asset management in the partner dashboard takes care of the generation of formats such as PDF and XML for InDesign files. This forms the basis of fully centralised content management that enables the creation of advertising material, programmes or automated partner contracts.

Digital staging at BMW Welt

A top highlight for our motion designers was the opening gala at BMW Welt. After all, this iconic building is not only one of our city’s globally renowned landmarks, but also offers cutting-edge finesse when it comes to digital staging – from the giant curved screen and all-round, seamless video wall to the professional lighting and sound system. We were able to play animations, sound and video material on all of these digital facilities, which wasn’t just a lot of fun for us, but also served as impressive support for the event itself.

Saint Elmos Agency Munich

Saint Elmo's

August-Everding-Str. 25
81671 Munich

T:+49 (0)89 599958-0

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