LOTTO 6aus49 is the flagship product of LOTTO Hamburg and is very relevant. In recent years, the competitive situation has intensified due to new offers. That's why it was important to move back into the “Share of Life” with a new LOTTO 6aus49 campaign.
For this, Saint Elmo's has created a unique activation campaign that relates to current issues, local peculiarities or other special constitutions of the viewer. Hamburg successfully mobilized this combination of targeted media use and creation for the LOTTO 6aus49 product.