Yippie Yippie Bumm, here comes Jules Mumm.
The client briefing: Develop a campaign to communicate the Jules Mumm sparkling wine brand off the beaten track (advertising). The solution: A pink llama as a 3D testimonial that reaches a target group that is almost only online. Party instead of boredom, uniqueness instead of interchangeability is now the motto. In keeping with the new claim, "You're more Jules than you think." And the song for the campaign really gets things going: "Yippie Yippie Bumm, here comes Jules Mumm."