![[Translate to English:] Saint Elmo'S München hr3 Moderatorenkampagne](/fileadmin/_processed_/sei/p115/se-image-b522b61a3f8b899016c02eda093de36b.webp)
Saint Elmo's sets a new tone with the moderator campaign for the hr3.
The task was to develop a moderator campaign with the focus on the hr3 morning show moderators Tanja and Tobi. The campaign idea should work in the long term and be adaptable for different occasions and seasons.
The leitmotif picks up the traits of Tanja and Tobi and depicts them with humor and self-irony in various poses. They come into contact with the people of Hesse as equals and give them a good feeling.
![[Translate to English:] Saint Elmo's: hr3 Werbeagentur](/fileadmin/_processed_/sei/p115/se-image-0a992cd951fa1e2e1bc0b192b11dbd52.webp)
The "Happy Hessen" campaign motto was adapted regionally to selected cities and the mechanics were adapted with charm to individual advertising media. "Happy Hessen" became "Happy Frankfurt", "Happy Offenbach", "Happy Closing Time" or "Happy Friends". The campaign was wide-ranging: OOH, ads, promotions, ambient and social media.
August-Everding-Str. 25
81671 Munich
T:+49 (0)89 599958-0
E-Mail: muenchen@saint-elmos.com