HORSCH Maschinen GmbH is the hidden champion in agricultural technology. The 30-year-old, family-run manufacturer of agricultural machinery in the fields of tillage, sowing technology and crop protection convinces customers with its innovative premium products that are developed very closely for the needs of farmers. The "Farming Heroes – Next Generation Technology" campaign designed by Saint Elmo's focuses on the farmer and gives him a suit that combines all the tools of the machine and makes him a hero.
The campaign is used across the world – the centerpiece is the award-winning image film, and there are also various product motifs and digital activities. It's proof that B2B communication and image advertising do not have to be separated.