The goal was the initial marketing of the new digital asset management by renowned private bank Hauck & Aufhäuser. In addition to a corporate design of the Zeedin product brand including logo, a positioning launch campaign was developed. Zeedin has been presented as a timely solution for investors who have long held cash in low-interest accounts and experienced real asset losses. A study by the German Central Bank, which warns that the real yield that an average household generates with its portfolio, has fallen below zero for the first time since the beginning of 2018 was also dedicated to this topic. The campaign was inspired by this theme using the motto "Geld ist nicht doof" (German for "Money isn’t stupid"). With the claim "Investment Intelligence", Zeedin links the benefit promise to fully exploit the asset potential, with the call to invest "idle" assets intelligently.