On par with modern brands, the Landesjagdverband NRW is going on air with a contemporary image film. The emotional 75-second spot offers a new perspective on the passion of the hunters and their deep connection to nature.
"We're all committed to protecting nature," says Hunter President Ralph Müller-Schallenberg. "This is especially true for us hunters, since we're responsible for our areas. With the film, we want to draw attention to what touches our hearts."