As the inventor of the quartz composite sink and with 90 registered patents, SCHOCK is an innovation leaders in the sink sector. To increase awareness of the brand among end users, SCHOCK launched its first B2C campaign on September 12th, 2017.
The focus of the campaign is TV (addressable TV), online (preroll ads) and OOH (large area), as well as special stagings for the retail trade as part of the Area 30 kitchen trade show.
The central campaign elements consist of two films that use the short stories to tell how surprising and unusual everyday life in the kitchen around a SCHOCK sink can be. In the episodes, the fun that one has with the product is communicated in an eye-catching way.
With 3,626,856 views on YouTube and approximately 8,000 visits to addressable TV, the campaign was a great success.