In the run-up to the launch of the all-electric Audi e-tron, Daniel Brühl introduces the camouflaged vehicle and reminds us that life is always about trying out new things.
Why not put the cherished habits aside to make room for new experiences and impulses? In the current campaign for the e-tron series from Audi shows the German Hollywood star Daniel Brühl, known from films such as Goodbye Lenin! (2003), Inglourious Basterds (2008), Rush (2012) and series The Alienist (2018), and that means thinking outside the box. In the "Habitual Animal" campaign film by director Paul WS Anderson, Brühl sets his old habits aside and lets himself try out new things – including the first all-electric Audi. The special feature: The all-electric car, which appears at the end of 2018, appears in the spotlight as an automotive prototype with a special design camouflage and at the same time arouses desirability, but without revealing too much about the actual product.
The film will be used online and shown as a highlight on TV for the World Cup.
Numerous social media activities are intended to generate additional prospects for the Audi e-tron and invite them to register for the e-tron newsletter. In addition, the Audi e-tron was and is presented at local events such as the Formula E, the CeBIT and the Kieler Woche.
On the road to the future of mobility, the Audi e-tron sets new standards. Two plug-in hybrid models, the Audi A3 Sportback e-tron and the Audi Q7 e-tron quattro, which already provide the basis for the evolutionary all-electric Audi of the future, are already convincing drivers today. For less and less CO₂ emissions and at the same time with more driving pleasure.
None other than film director, scriptwriter and film producer Paul W.S. Anderson, known for the Resident Evil series, directed this entertaining campaign film.