The cross media campaign is implementing the basic principle of KONEN's selection. The Munich-based fashion house presented the best outfits, trends and labels from the current Autumn/Winter collections using a stylish campaign inspired by the world of gourmet foods. "Fashion Delicatessen, Finest Selection shows models perusing handmade chocolates, macaroons and international cuisine. This atmosphere sets a tasteful scene for presenting the outfits. The motifs focus on the various wares while inspiring the audience and conveying a strong, substantive message. What the audience can take away from the campaign: fashion, enjoyment, lifestyle, individual quality of life and savoring the finer things.