How do you create room for new things?

How do you visualise an inner mindset?

In the new logo, the ‘C’ of consulting and ‘D’ of design form the polarities of the metasymbol. This gives rise to a symbol that stands for combination and at the same time provides space for new things to emerge. This visualised openness of the ‘combine’ metasymbol and the typography of the brand communicates the mindset and benefit, and these have an identity-forming effect.

Striking headlines end in the ‘combine’ picture mark used as a full stop. The font colour can also be freely selected from the ‘combine’ colour spectrum.

Topics are presented as one-word headlines with the ‘combine’ image mark used as a superscript symbol, just like a copyright symbol, at the end of the word.

The ‘combine’ picture mark can be used as a framing element. This means that images and text can be placed in a strong context for the combine brand.