A very unusual launch campaign
With the launch of the first BMW X2 campaign, young and digitally savvy target groups should experience an immersive experience at the POS. Practical that we were able to create a holographic encounter with the vehicle in mixed reality. Because at the start of the campaign, the vehicle was not yet available in the showrooms. In our mobile booth, visitors could experience a guided HoloLens experience in which they could get in touch with the car. The interaction? Very easy. Just walk around the car and look at it from all sides – the most important features of the BMW X2 were automatically explained as holograms.