Can the bees still be saved?

Sustainability is more than just a trend or a movement. For a modern company, sustainability has to take a stand and play a central role in economic activity. As part of the international media company, Hubert Burda Media, BurdaHome takes the initiative. It's about a large, long-term information campaign. Together with Saint Elmo's, #beebetter was created and it's an initiative to protect wild bees. Saint Elmo's Hamburg has developed the #beebetter campaign with facts and personal motifs for BurdaHome. Two series of ads to motivate people to act now.

Prominent supporters, whose black-and-white portraits have been colored with striking bee stripes, call for participation. Your statements are a call for an initiative against species extinction. The initiative underlines the urgency of the topic with enlightening facts about the importance and relevance of wild bees in everyday life.

Right at the start of the campaign, actresses Uschi Glas, Stephanie Stumph and actor Hans Sigl, among others, showed up for the bees. With singer Cassandra Steen, model Eva Padberg and moderator Nina Ruge, the initiative relies on strong supporters with a long reach.

Also numerous editors-in-chief, such as Robert Schneider (Focus), Robert Pölzer (Bunte), Marie Luise Schebesta (Mein schönes Land), Anke Krohmer (Lust auf Genuss), Gaby Höger (Meine Familie & ich), Anke Helle and Mateja Mögel (Freundin) appear over the course of the campaign with portraits in black and yellow. At the point of sale, the campaign is also supported by poster advertising.