Sustainability is more than just a trend or a movement. For a modern company, sustainability has to take a stand and play a central role in economic activity. As part of the international media company, Hubert Burda Media, BurdaHome takes the initiative. It's about a large, long-term information campaign. Together with Saint Elmo's, #beebetter was created and it's an initiative to protect wild bees. Saint Elmo's Hamburg has developed the #beebetter campaign with facts and personal motifs for BurdaHome. Two series of ads to motivate people to act now.
Prominent supporters, whose black-and-white portraits have been colored with striking bee stripes, call for participation. Your statements are a call for an initiative against species extinction. The initiative underlines the urgency of the topic with enlightening facts about the importance and relevance of wild bees in everyday life.