Through the eyes of a child
Many people are suspicious of new technologies. We have therefore developed a campaign for Audi that peaks curiosity about alternative drive technologies and arouses positive emotions.
The heart of the campaign is a visually stunning TV spot. It shows how a little boy sits on the back seat of an Audi g-tron and looks at the world from his very own perspective... What does that have to do with the power of the wind? Roll film!