[Translate to English:] Saint Elmo's: Agentur Alno

How do you bring life to the kitchen?

The kitchen manufacturer ALNO is back and presents itself from its new, more emotional side. Communication should focus on people. With the claim “Gemacht für's Leben” (English: Made for life), Saint Elmo's interprets the kitchen theme in an approachable and emotional way.

The kitchen manufacturer ALNO is back and presents itself from its new, more emotional side. Communication should focus on people. With the claim “Gemacht für's Leben” (English: Made for life), Saint Elmo's interprets the kitchen theme in an approachable and emotional way.

Life meets in the kitchen, a lot comes together here. The kitchen is more than a place to cook, more than four walls and a number of square meters. It's space for everything and everyone. Space to work, enjoy, talk, relax and celebrate. The kitchen is the focus, the soul of the home and therefore the setting for the new ALNO stories.

In an elaborate shoot in Pfullendorf and Lage, stills and videos were taken. The focus was on authentically capturing the situations and the lifestyle of the protagonists in the kitchens.

The emotional world of images was supported by a new, handwritten font that appears human and lively, which creates greater closeness to the target group. The logo was given more freedom and now lies confidently on paper.

The new CI and image world was implemented in a 154 customer journal.

Kundenjournal Innenseiten
Kundenjournal Innenseiten
Kundenjournal Innenseiten
Kundenjournal Innenseiten
Kundenjournal Innenseiten
Kundenjournal Innenseiten
Kundenjournal Innenseiten
Kundenjournal Innenseiten
Kundenjournal Innenseiten

Stories taken straight from life

For the brand relaunch, eight new main motifs were produced and used extensively. After the successful re-entry into the market, the existing motifs were supplemented with new, fresh motifs in a brand sharpen-up in 2019.

Saint Elmo's Werbeagentur Alno Küchen
Saint Elmo's München Werbeagentur Alno Küchen
Saint Elmo's Müchen Alno Kampagne
Saint Elmo's München Alno Küchen Kampagne
Saint Elmo's München Alno Außenwerbung

The full range of emotions

ALNO uses the new lifestyle in the kitchen in a wide range of ways in its communication. From the point-of-sale, through out-of-home measures to the comprehensive customer journal and the digital channels. Short film clips, which are used at trade fairs, at retailers and on social media channels, set the emotional high point.

Saint Elmo's München Alno Werbevideo
Saint Elmos Agency Munich

Saint Elmo's
Munich

Kaulbachstraße 4
80539 Munich

T:+49 (0)89 599958-0
E-Mail: muenchen@saint-elmos.com

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