The kitchen manufacturer ALNO is back and presents itself from its new, more emotional side. Communication should focus on people. With the claim “Gemacht für's Leben” (English: Made for life), Saint Elmo's interprets the kitchen theme in an approachable and emotional way.
Life meets in the kitchen, a lot comes together here. The kitchen is more than a place to cook, more than four walls and a number of square meters. It's space for everything and everyone. Space to work, enjoy, talk, relax and celebrate. The kitchen is the focus, the soul of the home and therefore the setting for the new ALNO stories.
In an elaborate shoot in Pfullendorf and Lage, stills and videos were taken. The focus was on authentically capturing the situations and the lifestyle of the protagonists in the kitchens.
The emotional world of images was supported by a new, handwritten font that appears human and lively, which creates greater closeness to the target group. The logo was given more freedom and now lies confidently on paper.
The new CI and image world was implemented in a 154 customer journal.