Saint Elmo's Tourism Marketing

SAINT ELMO’S TOURISMUSMARKETING is a 360° full service agency in Germany, Austria, South Tyrol, Switzerland and the USA. We believe in sustainable communication that creates attention. Strategic, medial, creative and cooperative at eye level. At 11 locations, experienced marketing specialists develop concepts and ideas for the communicative challenges of our customers from all areas of the touristic value chain.

What makes us special? Excellent full service from a single source combined with the value of an extensive, international network such as the Serviceplan Group, Saint Elmo's agency group, Prodinger, and many more.

As a 360° agency, we offer full service from a single source: We guarantee professional analysis and planning, adapted to your particular wishes and needs. Whether online advertising, content marketing, social media, print or radio - we find an individual solution for every customer!

• INDIVIDUAL PLANNING

Integral communication and media planning with the focus: targeted, customer-focused, measurable and success-driven.

• SERVICE DESIGN THINKING

Place Branding and Place Making in tourism: Brand development, brand experience design, experience planning, product development, 360° storytelling, tourism consulting and trend studies.

• CONTENT-MARKETING

Data analysis, creating the strategy and central idea, producing of required advertising formats and content, as well as content promotion incl. reporting and success monitoring.

• WEBDESIGN AND PRODUCING

Responsive webdesign, UX-Design, content hubs and landing pages. Design and production of online advertising material like newsletters, banner, teaser und video spots.

• DIGITAL MARKETING

Digital cross-media concepts, multiscreen video campaigns (including mobile, TV), branding, targeting and performance campaigns, SEA / SEO, live communication.

• SOCIAL MEDIA AND INFLUENCER

Strategy, concept and implementation of social media and influencer campaigns on Facebook, Instagram, YouTube, WhatsApp and Snapchat.

• PRINT ADVERTISING MATERIAL

Corporate design, printed forms, adverts, infographics, flyers, catalogues, mailings, dialogue marketing. Creation of all print advertising material.

• BRAND COOPERATIONS

Tourism meets brands, three winners with one cooperation (tourism, brand and customer), cross-media implementation.

• PRINT AND PUBLISHER COOPERATIONS

Advertisements, editorial texts, print supplements / special editions, target group issues and special issues. Cross marketing cooperations with coverage and special interest media.

• RADIO

Classic spots, sponsorings, special advertising forms, promotions, on-air and off-air campaigns as well as cross-media concepts relating to radio, webradio and online integration.

• OUT OF HOME

Classic and digital outdoor advertising, use of relevant settings and touch points, measurable expansion thanks to location-based marketing.

• E-COMMERCE

Online lead campaigns, voucher-, gift card-, ticket and shop-systems. Customer loyalty models and bonus programs.

• NETWORK

Our partners: SERVICEPLAN, SAINT ELMO'S, mediateam360°, Prodinger, GFB, INCERT and team4tourism.

Saint Elmo's Tourismusmarketing ist seit 1. Juli 2017 Teil der Serviceplan Gruppe, zu der unter anderem die Marke Saint Elmo's gehört. Die Tourismusexperten firmierten vorher unter dem Namen Prodinger|GFB Tourismusmarketing und zählen zu den Marktführern für innovative Tourismuswerbung im Alpenraum. 

„Tourismus ist unsere Leidenschaft - Spezialisierung mit Full Thinking und Full Service unsere Stärke“, sagen die Geschäftsführer Verena Feyock, Hannes Haller und Stephan Kalinka. Mit der Implementierung von Saint Elmo's Tourismusmarketing hat die Serviceplan Gruppe ihre Position im Wachstumsmarkt Tourismus deutlich gestärkt. 55 Tourismusexperten arbeiten an mehreren Standorten in Deutschland, Österreich, Südtirol, in der Schweiz und in den USA für touristische Markt- und Innovationsführer.

Saint Elmo's Tourismusmarketing, hervorgegangen aus Prodinger|GFB Tourismusmarketing, betreut Marken aus allen Bereichen der touristischen Wertschöpfungskette - von Destinationen, Tourismusorganisationen und -verbänden, Seilbahnen und Infrastrukturanbietern über Hotels bis hin zu Unternehmen aus der Gastronomie und der Sport- und Freizeitindustrie. Zu den bestehenden Kunden zählen unter anderem Europas größter Outdoorpark AREA 47 (Ötztal), Dolomiti Superski, Großglockner Hochalpenstraße, Oberstdorf Kleinwalsertal, Emilia Romagna, Slowenien Tourismus, Sölden, Davos Klosters, Südtirols Süden, die Tirol Werbung und eine Reihe von Top-Hotels.