As part of a pitch, SAINT ELMO'S Munich was able to compete against renowned competitors. The central task in the pitch was to sharpen the positioning of the hr3 brand. The selection process took place through workshops in which analytical skills and strategic expertise were to be demonstrated. By winning the pitch, SAINT ELMO'S was awarded the design and implementation of the current autumn campaign of hr3.
"SAINT ELMO'S has completely convinced our team because USP and benefit of brand and program from the DNA of hr3 and poured into a campaign. For hr3 – as part of a public broadcasting corporation – the constitutionally mandated task of making a contribution to the formation of individual and public opinion is fomenting an identity."
Klaus Beiermann, hr3 director of marketing
"However, the benefit to the listeners was not translated in the sense of a contribution to orientation in an increasingly complex world. Instead the campaign focuses on emotional benefits: authenticity, commitment, and a relaxed feel."
Marie Dopf, hr3 marketing
"For the campaign, a multi-picture appearance, with which everyday moments of listeners are presented in contemporary narrative storytelling. This works wonderfully within digital brand management. The motifs convey the feeling of always be in good company with hr3. hr3 is a companion with relevant themes, favorite songs and always new inspiration."
Arwed Berendts, SAINT ELMO'S