The multichannel specialists in Hamburg are responsible for both online and offline visitors and exhibi-tor communication for the international boat show. Since the beginning of the year, the hanseboot ancora boat show is also being advertised for in various ways. The event will take place from 05.23 to 05.25.2014 in Neustadt/Holstein. Hanseboot annually attracts up to 100,000 visitors to the Hamburg Messe. For nine days - from 10.25. to 11.02.2014 - innovations and trends concerning all manner of water sports will be presented. Professionals, boaters and beginners alike will all be welcomed. The communication mix is as varied as the visitors to the trade show: "We are particularly excited about this accepted bid from hanseboot 2014 and will seek to activate the different visitor segments of the metropolitan region of Hamburg as best as possible with a cross media campaign" says Lasse Matthiesen Unit Leader at SAINT ELMO'S Hamburg.