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SAINT ELMO'S Hamburg Wins Pitch for VDE'S New Brand Presence

The VDE, one of the leading technology associations worldwide, has chosen SAINT ELMO'S Hamburg as its new lead agency after an extensive selection process.

New trend technologies, digital transformation and internationalization require a new and modern brand identity for the VDE, which connects people, companies and institutions as a neutral platform.

The VDE has a strong brand and good reputation as a neutral and objective competency organization. In the future, this potential will be exploited even more through a uniform and creative brand image.

"On the way to the new VDE, SAINT ELMO'S Hamburg convinced us with its strategic competence and creative quality as well as the team’s enthusiasm for our complex task", says Dr. Walter Börmann, Head of Communications & Public Affairs of the VDE, on the agency decision.

Currently, the new brand image is being developed and the corporate design continues to be developed. Initial activities such as digital advertising and video content will be available starting in November this year.

"VDE has made history with the VDE seal of approval. In the future, being able to help shape the success story of the new VDE is both a requirement and an obligation," according to a delighted team headed by Detlef Arnold, Managing Director and Partner of SAINT ELMO'S Hamburg.

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